"Faux Social Mrktg:Have Your Cake and Eat It, Too | Arthritis Information

http://pharmamkting.blogspot.com/2009/03/faux-social-marketing-have-your-cake.html

From the blog:
"Pharmaceutical marketers want their cake and eat it too when it comes to social media marketing. That is, they want to engage in patient communities but they don't want to hear what some patients have to say about their products -- it might be an adverse event that they will have to report to the FDA."

I didn't know they would have to do that, just based on what someone posted.
I didn't realize that they'd have to report adverse reactions to the FDA. I do know it's illegal to have KOL's on boards but we see that all the time.

At least there are standards, no?

I really don't understand how this is marketing tho - it sounds more like the "all Cimzia channel'.

Pip

[QUOTE=Pip!] Yes, but it sounds like more 'entertainment' than marketing. I think of marketing as more of batting down objections.

Pip

[QUOTE=Pip!]I think of marketing as more of batting down objections. Guess you're right.

So, how is this exactly different from astroturf? Because it has videos?

Pip

[QUOTE=Pip!] " The message that Crohnsandme.com wants to convey is precisely what's in the videos."But the blogs not saying it's astroturf. Its saying its marketing. LOL

Pip

[QUOTE=Pip!]But the blogs not saying it's astroturf. Its saying its marketing. LOL My point was -

LOL

Hugs,

Pip